Basic Attention Token

Basic Attention Token (BAT) Product Introduction

• Product Overview: Basic Attention Token (BAT) is a blockchain-based cryptocurrency designed to evaluate and reward user attention within the digital advertising ecosystem. Integrated deeply with the Brave browser, it aims to address privacy concerns and inefficiencies in traditional online advertising.
• Core Features: BAT tracks user time and attention on websites via the Brave browser, allowing users to opt into viewing ads and earn BAT as a reward. Meanwhile, advertisers can target ads more effectively, and content creators receive direct revenue shares from users.
• Technical Aspects: Built on the Ethereum blockchain using the ERC-20 standard, BAT ensures transparency and security in transactions. The Brave browser incorporates privacy protection mechanisms to prevent data misuse, leveraging zero-knowledge proof technology to safeguard user identities.
• Use Cases: Users can earn BAT rewards in the Brave browser, which can be used to tip content creators, pay for subscriptions, or redeem other rewards. Content creators can register their websites or social media accounts to receive BAT tips from users.
• Advantages and Innovation: BAT innovates by monetizing user attention, disrupting the conventional advertising model. Its decentralized approach benefits users, advertisers, and content creators alike, while enhancing privacy protection and ad efficiency.
• Ecosystem Growth: The BAT ecosystem continues to expand, supporting various content platforms and creators. Its advertising platform is also evolving, offering users more opportunities to earn and utilize BAT.
• Summary: Basic Attention Token (BAT) redefines the digital advertising industry through blockchain technology, empowering users to control their data and attention while creating a fairer revenue model for advertisers and content creators.