Ethereum Name Service

Ethereum Name Service (ENS) Product Introduction

• Overview: Ethereum Name Service (ENS) is a decentralized naming system built on the Ethereum blockchain, designed to convert complex cryptocurrency addresses into human-readable, memorable names. Similar to the Domain Name System (DNS) on the internet, ENS is tailored for the Web3 ecosystem, aiming to provide users with a more convenient and secure digital identity and transaction experience.
• Core Features: ENS enables users to register custom domain names (e.g., yourname.eth) and link them to Ethereum addresses, other crypto addresses, or decentralized websites. This naming service simplifies fund transfers and identity verification, reducing the risk of errors caused by mistyped addresses.
• Technical Aspects: Built on the Ethereum blockchain, ENS leverages smart contracts for decentralized management, ensuring users have full control and ownership over their domain names. It integrates seamlessly with existing Ethereum infrastructure, supporting a wide range of decentralized applications (dApps) and wallets.
• Innovative Highlights: Beyond being a naming tool, ENS serves as a foundational infrastructure for Web3 identity. Recently, ENS introduced the ENSv2 protocol, expanding support for Ethereum Layer 2 networks, and launched Namechain—a purpose-built Layer 2 solution designed to scale blockchain identity while maintaining decentralization and security.
• Use Cases: ENS is widely used in cryptocurrency transactions, decentralized website hosting, and cross-platform identity management. Users can maintain a consistent identity across various dApps and communities through their ENS name, enhancing user experience.
• Governance and Community: ENS operates under a decentralized autonomous organization (DAO) for community governance and has issued the $ENS governance token, allowing holders to participate in protocol decisions and drive the project’s ongoing development.
• Advantages and Prospects: By offering a simple and secure identity solution, ENS significantly improves the usability of blockchain interactions. As Web3 adoption grows, ENS is poised to become a core infrastructure for digital identity and blockchain naming, unlocking greater possibilities for users and developers.